|S — An abbreviation for the saddle portion of the matchcover.|
S.A.W. — Abbreviation used in match production to indicate Strike Anywhere Matches.
S.A.S.E. — An abbreviation for Self Addressed Stamped Envelope. An S.A.S.E. should be sent to a correspondent to whom you are asking a question or requesting information. This is an unwritten rule in collecting and a common courtesy.
S.E.I.T.A. — A European match book manumark from France. An abbreviation for Service D’exploitation Industrielle des Tabacs et des Allumettes. It is the French Government match monopoly.
S&L — An abbreviation for Savings and Loan Association matchcovers. (See Savings and Loan).
SOAL — A term that refers to the return guarantee on letters or packages, often saying “Return and Forwarding Postage Guaranteed.” Means, “Stamp on all Letters.”
SOB — An abbreviation for “Strike on Back.” In the late 1930s, certain match companies experimented with SOBs, but were not very successful. All American-made matchcovers produced after July 1, 1978 had to be SOBs.
SOB Warnings — The following is a list of the SOB (Strike on Back) warnings that were placed in the old striker zone area to encourage patrons to strike their matches on the back. Safety Match/Strike on Back; For Your Safety/Striking Surface on Other Side; Strike on Back Cover; Strike on the Back Cover; Turn Over for/Striking Surface; Turn Over to Strike; For your Safety/ Turn Over for Striking Surface; Striking Surface/on Back for Safety; Scratch My Back; Safety Feature/Turn Over for Striking Surface; Strike on Back; Wise Man Strike on Back/Save Temper & Hands from Igniting; Please Strike on Back/for Safety’s Sake; Turn Over/Scratch My Back; “Scratch My Back”/For Safety.
SS — An early 1970 collector abbreviation for “Straight Strikers.” This abbreviation was used to denote a matchcover with the striking surface on the front. (See RVS).
SZPZ Gdansk — A European match book manumark from Poland. (See Gdanskie ZPZ).
Saddle — The area between the front and back portions of the matchcover. This area is usually used for short worded messages or stock cut.
Safe-T-Lite — (See Safety Tab).
Saddle Slogan — Any specific stock cut design offered to the match book customer to be placed on the saddle. Such slogans as “The Right Place”, “Always a Friendly Welcome”, and “Free Parking” were popular.
Safety — A matchcover category whose message or advertisement includes safety or accident prevention themes. Both singles and sets were manufactured.
Safety Feature/Turn Over for Striking Surface — (See SOB Warnings).
Safety First — A generic safety phrase placed on the footer (lower left portion of the front). Several match companies used it in the 1920s.
Safety First (Art Match Co.) — A seldom seen footer from the Art Match Co.
Safety First (Diamond Match Co.) — This footer was popular between 1916 and 1926. It preceded the Diamond Match footer on Diamond Match Co. matchcovers. Several match book companies used the words “Safety First” on their matchcovers.
Safety First (Lion Match Co.) — This was a popular footer wording on early Lion Match Co. matchcovers. There are five known versions of the Lion Match Co. Safety First footer. Variations in type size and style are notable differences. Lion Match Co. began using this wording on its footers in 1922 and terminated it in 1930.
Safety Match/Strike on Back — (See SOB Warnings).
Safety Matches — Invented in Sweden in the early 1860s.
Safety Series — The general name for safety sets made by various matchcover companies. They usually contained five matchcover stock designs on the back, with slogans referring to auto, job, and home safety. Advertiser’s name and address were usually printed on the front. (See Safety).
Safety Tabs — A Universal Match Corp. trademark whose match book provided a safety tab on the front and back of the matchcovers that had to be torn out to remove the matches. First made by Universal in 1949 there are over 75 varieties known. (See Safe-T-Lite).
Safeway Matches — An Australian company located in Sydney, New South Wales. They used the excise mark 3/4.
Saffa Magenta — A European match book manumark from Italy.
Salesman’s Samples — Matchcover stock that never contained matches or was never machine creased or stapled. Some businesses, advertised on salesman’s samples, never existed but were invented by matchcover salesmen just for show. This was generally not the standard. (See Flats).
San Antonio World’s Fair — Opened in 1968 in San Antonio, TX. It was lamely dubbed “The 1968 World’s Fair”, and issued several matchcovers. About 40 matchcovers and matchboxes have been found. (See Hemisfair ’68).
San Francisco Souvenir Set — This set consists of only four matchcovers and was issued by The Diamond Match Co. in 1939. There are two matchcovers in red and two in blue. There is a two line manumark that read: Made in U.S.A./THE DIAMOND MATCH CO. N.Y.C. on each matchcover, and the saddle design has 12 rays. The historical description on the back is in black ink on a yellow field. The set was also reprinted with a narrow wartime striker in 1942.
Santa Catalina Education Set (Type I) — This set consists of 17 matchcovers issued by The Diamond Match Co. The background colors are either red or blue. The Avalon Bay matchcover in red was issued in error with the picture from the Avalon matchcover, and later corrected. The two line manumark reads: THE DIAMOND MATCH CO./ NEW YORK. This set has colored tips as opposed to Type II that has white tips. Matchcovers are blank inside. It was issued in the early 1930s. (See Education Set).
Santa Catalina Education Set (Type II) — This set consists of 16 matchcovers issued by The Diamond Match Co. The background colors are either red or blue and none repeat. The two line manumark reads: Made in U.S.A./The Diamond Match Co. N.Y.C. This set, issued around 1937, has white tips as opposed to Type I that has colored tips. Matchcovers have printing inside. (See Education Set).
San Francisco-Oakland Bridge Souvenir Set — This set consists of only four matchcovers and was issued by The Diamond Match Co. There are two matchcovers in red and two in green. There is a two line manumark on each matchcover that reads: Made in U.S.A. Colgate Studios Division/The Diamond Match Co. N.Y.C. The saddle has a 13 colored ray design.
San Francisco-Oakland Bay Bridge Souvenir Set — This set consists of only two matchcovers and was issued by The Diamond Match Co. One matchcover shows a section of the bridge at night and the other shows it by daylight. Each has a red background. There is a two line manumark on each matchcover which reads: MADE IN U.S.A. /The Diamond Match Co. N.Y.C. The historical description on the back is in black ink against a blue field.
Satin — A matchcover category and type, having horizontal satin threads across the entire surface of the matchcover.
Satinkote — A Diamond Match Co. trademark for matchcovers having a silk or rayon looking finish. (See Silktone).
Satintone — A matchcover category and type that feels like satin or rayon. These matchcovers may come in any size.
Save Temper & Hands from Igniting — (See SOB Warnings).
Savings & Loan — A matchcover category advertising savings and loan institutions. Usually categorized under banks as a sub category. Some collectors include credit unions, at least 10,000 varieties known. (See S&L).
Scenic — A matchcover category whose advertisement mentions various outdoor locations, natural wonders, vacation spots, etc. and is often produced in sets.
Scored — The manufacturer’s machine crease on either side of the saddle and at the manumark area to ease folding. (See Machine Crease).
Scratch My Back — (See SOB Warnings).
“Scratch My Back”/For Safety. — (See SOB Warnings).
Season’s Greetings — (See Christmas).
Seattle World’s Fair — This World’s Fair opened in 1962 in Seattle, WA. Officially, it issued a six match book set in a 20-stick, non descriptive style. The Fair’s official name was The Century 21 Exposition.
Second Baseball — A set of baseball players matchcovers issued in 1935, by The Diamond Match Co. The set consists of one each of 24 different baseball players (background colors are eight in red, eight in blue and eight in green). Each matchcover in this set has a black border entirely around the picture on the front, with the history on the back.
Second Football (Type I) — A set of football players’ matchcovers that was issued in 1934, by The Diamond Match Co. This set differs from the First Football (Silver Set) in that each player appears on four background colors including: blue, green, red and tan. The one line manumark reads: THE DIAMOND MATCH CO., N.Y.C. and there are 456 matchcovers in this set.
Second Football (Type II) — A set of football players’ matchcovers that was issued in 1936, by The Diamond Match Co. This set differs from the First Football (Silver Set) in that the descriptive data changes and the players appear in only three background colors, including green, red and tan with each player appearing in only one color. The two line manumark reads: Made in U.S.A./THE DIAMOND MATCH CO. N.Y.C. and there are 96 matchcovers in the complete set.
Second Hockey (Tan Hockey) (Type I) — A set of hockey players’ matchcovers that was issued by The Diamond Match Co. Each player is shown in a frame on the front. The back of the matchcover gives a brief history of the player’s career. The player’s name appears at the top of the history and either the name of his team or his position appears between his name and this history. The single line manumark reads: THE DIAMOND MATCH COMPANY, N.Y.C. and the set is comprised of 70 known matchcovers.
Second Hockey (Tan Hockey) (Type II) — A set of hockey players’ matchcovers that was issued by The Diamond Match Co. early in 1936. It is similar to Second Hockey (Type I) except that the name of the player’s team or his position has been omitted from his record. Same manumark as Tan Hockey (Type I) and 65 known matchcovers are in this set.
Second Hockey (Tan Hockey) (Type III) — A set of hockey players’ matchcovers that was issued by The Diamond Match Co. issued in late 1936. This known set of 60 is similar to Second Hockey (Type II) except that the manumark is two lines and reads: Made in U.S.A./THE DIAMOND MATCH CO. N.Y.C.
Second Hockey (Tan Hockey) (Type IV) — A set of hockey players’ matchcovers that was issued by The Diamond Match Co. early in 1937. This set is similar to Second Hockey (Type III) except that the player’s team name appears between the player’s name and history record (Similar to Second Hockey (Type I). All of the players are from the Chicago Black Hawks. There are 15 known matchcovers in this set and the two line manumark reads: Made in U.S.A./ THE DIAMOND MATCH CO. N.Y.C.
Second Hockey (Tan Hockey) (Type V) — A set of hockey players’ matchcovers that was issued by The Diamond Match Co. issued late in 1938. This set is similar to Second Hockey (Type III and Type IV) expect that the player’s team names do not appear on the back. Instead of the team’s name, the nickname of the town is used. All of the players are from the Chicago Black Hawks. The matchcover tips are tan. The manumark is the same as Second Hockey (Type III) but the set only contains 14 matchcovers.
Second Hockey (Tan Hockey) (Type VI) — A set of hockey players’ matchcovers that was issued by The Diamond Match Co. This is the same as Second Hockey (Type V) except that this set of 14 matchcovers has black tips. All of the players are from the Chicago Black Hawks.
Second Movies (Type I) — A set of Motion Picture Stars matchcovers issued by The Diamond Match Co. The stars appear in an oval frame with silver side pieces and base, resembling a swing picture frame. The star’s name is in script on the saddle between silver bars. The history of the star’s career is on the back of the matchcover without a frame effect and with a phantom cameraman and director in a chair, printed over the wording. Several stars appear on more than one matchcover but with different histories. Colors include green, red, light blue, and orchid. The one line manumark reads THE DIAMOND MATCH CO., N.Y.C. and there are 48 known matchcovers in this set.
Second Movies (Type II) — A set of Motion Picture Stars matchcovers issued by The Diamond Match Co. The appearance of this set is the same as Second Movies (Type I) except for the absence of the phantom cameraman and director printed over the history on the back of the matchcover. There are 16 matchcovers known in this set.
Second Movies (Type III) — A set of Motion Picture Stars matchcovers issued by The Diamond Match Co. This set is known as the “White Saddle Set” because the star’s name in script appears across a white background. Each star appears in four different colors including blue, green, orchid and salmon. The one line manumark reads: THE DIAMOND MATCH CO., N.Y.C. and there are 152 known matchcovers in this set.
Second Movies (Type IV) — A set of Motion Picture Stars matchcovers issued by The Diamond Match Co. issued around 1935. This set is similar in appearance to Second Movies (Type III) (white saddle) except that there is no phantom cameraman and director printed over the history on the back of the matchcover. In other words it is a duplicate to the Second Movies (Type II) except that is has a white saddle. Each star appears in only two colors of the four assigned to this set including: orchid, blue, red or green. There are 16 matchcovers known in this set and the one line manumark reads: THE DIAMOND MATCH CO., N.Y.C.
Second Movies (Type V) — A set of Motion Picture Stars matchcovers issued by The Diamond Match Co. in 1936. This set differs from the Second Movies (Type I) set in that each star appears four times in different colors. Colors include: blue, green, orchid and red. The history of the star also differs from the Second Movies (Type I) set. There are 185 matchcovers in this set with one oddity (Janet Gaynor). The two line manumark reads: Made in U.S.A./THE DIAMOND MATCH CO., N.Y.C.
Second Movies (Type VI) — A set of Motion Picture Stars matchcovers issued by The Diamond Match Co. This set differs from Second Movies (Type V) in that there are different stars appearing on the front. There are 85 matchcover known in this set with one oddity. Colors include: blue, green, orchid and red. The two line manumark reads: MADE IN U.S.A./THE DIAMOND MATCH CO., N.Y.C.
Second Nite-Life — A set of famous personalities matchcovers issued about 1938 by The Diamond Match Co. This set is similar to the First Nite-Life in that the same performers appear on the fronts of the matchcovers. Twenty four stars appear in three colors: (green, orchid and red), making a complete set of 72 matchcovers. The tips above the strikers are white in this set, as in the first Nite-Life they are black. The two line manumark reads: Made in U.S.A./THE DIAMOND MATCH CO., N.Y.C.
Separated — Match boxes that have been taken apart and flattened for mounting in albums or displays.
Series — Two or more matchcovers issued at different times by the same advertiser, which are related by subject or message.
Serrated Gold — The Universal Match Corp. version of Taffeta. (See Taffeta). (Also Serrated Silver).
Service — A matchcover category whose message involves non-military government employment, stations, activities or involvement of any kind, (i.e., Public Service work). Some collectors include Military matchcovers in this category. (See Military).
Sets — Two or more matchcovers issued at the same time by one advertiser that are related by subject or message. Most sets were issued in group of six, eight, 10 or 12 matchcovers. Some foreign sets run as high as 50 or more matchcovers. Sets fall into two major categories; 1. Commercial — with product, service, business or advertising message on the matchcover (i.e., 1941 Washington Redskins Football Team sponsored by Home Laundry Service or the Syracuse China Set), or 2. Non-Commercial — without a product or commercial advertisement (i.e., The Silver Hockey Set). A popular sub-division of this category is stock design sets (i.e., girlie, safety or hillbilly sets) where the advertisement is on the front and the stock design is on the back.
Sewn Pages — Handmade album pages that are sewn by a collector, using a strong, flexible thread, cotton string or fishing line. (See Album, Pages, Beach, Hobbymaster).
Shelling — (See Shucking).
Sheratons — A matchcover category whose advertisement mentions locations of the Sheraton Hotel Chain. Over 1,300 varieties known.
Shinekote — The trade name given to the white matchcover stock that is used on most post-1975 back striker matchcovers (See Matchcovers, Kromecoat).
Ship Lines — A matchcover category whose advertisement mentions any and all methods of sea transport to include commercial lines, passenger lines, or freight lines. Also tugs, riverboats and ferry boats. (See Cruise Lines).
Shipping Box — Wooden container used for getting matchboxes from the match factory to the customer or distributor. Typical dimensions were 24 in. long X 18 in. wide X 12 in. high and the box usually held 144 kitchen size matchboxes.
Shucking — Any or all methods of removing the staples and match sticks from a book of matches, leaving the matchcover separated in preparation for framing, mailing, mounting, or storing. (See Stripping).
Signet — A Universal Match Corp. trademark, whose matchcovers provided the advertisement in a wedge-shaped, debossed gold or silver metallic foil finish. Most come in 30-stick size and are often Jewels. Made from 1963 to 1987. Matchcover collectors often combine this category with Foilites.
Silktone — A Universal Match Corp. trademark whose matchcovers had a silk or rayon looking finish. This matchcover usually had silk threads fraying at top and bottom. They came in a variety of sizes. (See Satinkote).
Silver Hockey Set — A set of hockey players’ matchcovers that was issued by The Diamond Match Co. reportedly in 1934. This set has a silver background with a green and black set of bars running vertically from top to bottom on the left side of the matchcover. The players are shown in their playing positions and in various colors. The player’s history appears in black on green on the back of the matchcover. There are 60 matchcovers known in this set and the two line manumark reads: THE DIAMOND MATCH CO./NEW YORK.
Silver Set (The) — 1. Group I Football, made in 1933. (See First Football); 2. (See Silver Hockey); 3. A set of matchcovers issued at the 1934 Chicago Century of Progress Exposition. This was a carry-over set from the year before; 4. (See New York World’s Fair — 1939).
Single — 1. One matchcover, match book, or matchbox in a display by itself; 2. One matchcover, as opposed to a series or set.
Single Striker — Any matchcover with one striker, either on the front or the back. (See Double Striker).
Sirius Zundholz Fabric — A European match book manumark from Austria.
Sixteen-Strike — Very short lived match book size, with 16 match sticks. These were reported as being made by Ohio Match Co.
Skillet — A matchbox that has the message, wording or design printed directly on the matchbox itself rather than on the matchbox label (removable). (See Labels).
Sleepy Bear (The) — (See Travelodge).
Sleeve — A cardboard container open at both ends that can hold four, six or eight match books. The sleeve can be either plain or with die-cut windows to exemplify the product’s name on the matchcovers. They were used for mailing sample match books or presentation match books. Also, term used by collectors to signify one of the wrapped packages which make up a case of American Ace boxes. One sleeve contains 12 cubes, and six sleeves make up one case. Also used to describe the outer portion of a matchbox.
Slide — Open frame that goes around a matchbox, providing decoration and stability. Usually made of metal. (See Grip).
Slit Pages — Commercial matchcover album pages that are available to the collector for various matchcover sizes. (See Albums, Pages, Beach,
Small Stock Cuts — Any reduced size design or logo art work that is used on the front, back, or inside of the matchcover. Every matchcover company offers several hundred small stock cuts that are used to enhance and emphasize a customer’s business message.
Small Towns — A matchcover category whose advertisement or message has the locality (town with state) on the matchcover and generally comes from a town of 250 people or less. This category is a spin off from County Seats. Any product, business or service may be advertised. Only 20-stick matchcovers are accepted in this category. Some collectors include Americana. (See County Seats, Perkins Americana, Towns).
Snap Lid Box — Type of box made in Italy that has a tray with a pull tab for pulling it out. When the tray comes out a certain distance, an elastic band, attached to the split upper lid of the tray, causes part of the lid to open. There is often advertising attached to the part of the lid, which becomes visible.
Soc. Nacional de Fosforos, Lisboa — A European match book manumark from Portugal.
Society de Fosferos — A European match book manumark from Portugal.
Societe Allumettiere Marocaine — A African match book manumark from Morocco.
Solo — A European match book manumark from Czechoslovakia.
Solo Coronica — A European match book manumark from Austria.
Solo Jupiter — A European match book manumark from Czechoslovakia.
Solo Zundholz GMBH — A European match book manumark from Austria. The company was formed in 1903 by the merger of the seven largest companies in Austria.
Southern Match Corp. — An old, defunct match company that was located in Jacksonville, FL. Operated in the 1930s.
Southern Railways Hostess Sets — There were three sets printed, one on Midget matchcovers and two on 20-stick matchcovers by Lion Match Co. in the 1940s. On the inside of each of the 24 Midgets (known number to exist) there is a picture of the hostess with her signature. Both the first and last name of each hostess is shown. One hostess had two different pictures. (See Midgets).
Southern Railways Hostess Sets (Daytime) — One of the 20-stick sets was a daytime view with blue sky. Each of the 21 known hostesses for this set was titled “Miss” and her last name only.
Southern Railways Hostess Sets (Nighttime) — The other 20-stick set was a nighttime view with a Black background. Each of the 18 known hostesses for this set was titled “Miss” with her last name only. The pictures in this set are smaller than the Daytime set.
Souvenirs — A matchcover category that come from famous places, states, cities or other locales.
Souvenir — A size class of matchcovers that pertains mostly to the 100-stick, 200-stick and 240-stick match book. This type of match book is sold primarily in souvenir shops and may or may not include a commercial message (See Two-Forty Strike, Two-Hundred Strike).
Souvenir Views (Souvenir Sets) — (See Atlantic City S.V., Chicago S.V., Cleveland S.V., Florida S.V., Grand Coulee S.V., Milwaukee S.V., New England S.V., New York S.V., San Francisco S.V., Texas S.V., Washington S.V., Williamsburg S.V.).
Sovereign — A Bryant & May trademark for a 40-stick size match book. Introduced in 1967 and discontinued in 1979.
Space — A matchcover category whose advertisement or message pertains to aerospace activities including rockets, satellites, etc. (both product and event). (See Apollo).
Splint — The portion of the match usually held when striking the match head.
Spokane World’s Fair — This World’s Fair opened in 1974 in Spokane, WA but issued poorly designed, average looking matchcovers.
Sports — A popular matchcover category whose message pertains to college, amateur, or professional athletic team or individual sports. Included here are schedules, players, coaches, stadiums, VIPs, etc. Sets, series, and singles are known. Sports personalities’ businesses, products or services as related to this category, are the collector’s personal choice.
Spot Strikers — Another term used for Odd Strikers. (See Odd Strikers, Misplaced Abrasive).
Spring Grip — (See Grip).
Standard — (See Regular).
Standard Match Co. — An old, defunct match company that was located in Chicago, IL and went out of business around 1941 or 1942.
Stand — (See Box Stand).
Standard — A Bryant & May trademark used to describe 20-stick matchcovers.
Stanwood-Hillson Corp. (The) — An old, defunct advertising specialty company located in Brookline, MN that sold match books.
Staple — The metal wire that holds the match stick combs in place within the matchcover. (See Machine Staple, Comb).
Star Match Co. — An old, defunct match company. This is one of the companies that produced both “tall” and standard size matchcovers and was absorbed by Universal Match Corp. in the mid 1930s. Some of their matchcovers read: “Patented Sept. 27, 1892” the use of such wording which may have been granted by The Diamond Match Co.
Starline Girlies — Eight sets of girlie matchcovers made by Bryant & May (England) from 1970 through 1984.
Stem — Another term for match stick.
Sterns Co., Chicago (The) — An old, defunct advertising specialty company located in Chicago, IL that sold match books. A second line on the manumarks read: Mfg. by Lion Match Company, Inc.
Sticky Back — A matchcover category, introduced about 1955, which has an adhesive strip on the back of the matchcover for fastening it to the side of a cigarette pack. This idea remained popular only for a short period of time. There are over 450 varieties known. (See Press Back, Piggyback).
Stipple Finish — A Lion Match Co. trademark for matchcovers that had a waxy surface coating, spattered in a random manner over the entire surface of the matchcover. (See Filigree).
Stock — Pertaining to the matchcovers that a collector has on hand at any one time.
Stock Design — A standard matchcover design produced by advertisers for all of their locations. This was typical for auto dealers, chain hotels, motels and restaurants. (See Cuts, Chains).
Stock Matchcover — A cooperative advertising matchcover that is shared by advertisers over a wide area of the country. The price of this kind of matchcover to the advertiser is less expensive than a non stock design. Match companies often took an order for 1 million stock matchcovers and print local dealer’s names on lots of 50,000 each. (See Auto Dealers, Stock Design).
Stop Lite — A Diamond Match Co. trademark that used chemically treated match sticks that caused the light to go out after a short period of time (usually within 10 seconds). This sometimes prevented drunks or distracted patrons, from burning their fingers. Also written Stoplite. (See Drunkards Match).
Strike Anywhere — Wooden matchstick that will ignite when drawn over any rough surface.
Strike on Back — (See SOB Warnings).
Strike on Back Cover — (See SOB Warnings).
Strike on the Back Cover — (See SOB Warnings).
Strike on Box — Wooden matchstick that requires being struck on the striker surface of the box in order to ignite.
Strike Rite (NZ) Ltd. — A company that made matchcovers in New Zealand.
Strike-Rite Match Co. — A match company located in London, Ont, Canada. It began operating in 1939 and was sold to Maryland Match Co. in 1959 but continued operations under its original name. Factory was closed in 1988.
Strike-Rite Canadian Girlie Sets — Four sets of girlie matchcovers manufactured by the Strike-Rite Match Co. of Canada, and were produced in 1950, 1954, 1961 and 1965. These sets are also known as the Strike-Rite Glamour Girl Sets.
Striker — The part of the match book where the matches are struck in order to ignite them. This is usually a chemically treated, abrasive surface also known as the Striker Zone. (See Striker Zone, Abrasive).
Striker Zone — Another term for the striker. (See Striker, Abrasive).
Striking Surface/on Back for Safety — (See SOB Warnings).
Striking Tape — A part of the inside of a WWII vintage 40-stick matchcover near the bottom tip. The manumark appeared at this location.
Stripping — The practice of removing match sticks from match books in order to prepare them for mounting. (See Shucking).
Struck — A matchcover that has match abrasions on the striker. Matchcovers on which the striker has been marked by striking a match stick. (See Used, Hit, Bitten).
Sunburst Stock Designs — Use by various match companies in the 1940s, this design pattern augmented the advertisement. The matchcovers were usually varnished and came in red and green only.
Sunburst Stock Designs — A Match Corp. of America style, this group of designs featured front copy with colorful stock designs.
Super 45 — An Atlas Match Co. (TX) trademark for matchcovers that were the same width as the 30-stick issues, but contained three combs of matches rather than the usual two combs. The saddle is also wider to hold the increased bulk of the three combs.
Super Giant — Another term for the 240-stick match books.
Superba Quality — A little known footer line used on Diamond Match Co. matchcovers around 1920.
Superior Match Co. — A match company located in Chicago, IL, which started in 1932 and is still a working match company.
Superior Live Models — Twelve sets of girlie matchcovers manufactured by the Superior Match Co., were produced in 1958 (2 sets), 1960, 1961, 1962 and 1969, 1971, 1973, 1976 (2), and 1977 (2).
Supermarket Sets — Two or more matchcovers of similar design that are usually purchased in a supermarket. These sets have either generic designs or pictures, or nationally known product advertisement. (See Grocery Store Sets, Nationals).
Svenska Tandsticks Aktiebolaget — A European match book manumark from Sweden.
Swapping — The traditional exchanging of duplicate matchcovers with other collectors. (See Trading).
Swap Fest (swapfest) — A local or national event at which matchcover collectors come together from all over an area or the nation to exchange matchcover information and swap or trade.
Swedish Match — Formed in December, 1917, by merger of the leading Swedish match groups. Ivar Kreuger was its first managing director.