Matchcover glossary M

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M-Bossed — A Maryland Match Co. style of matches for their raised ink design. (See Embossed).
MM — A hobby abbreviation sometimes used for Manufacturers Mark. The more popular term is manumark. (See Manumark).
Machine Crease — The crease produced by the scoring machine when a matchcover is machine scored. This is one of the factors that differentiate hand creased “fake” matchcovers from a true machine creased matchcover. (See Machine Scoring).
Machine Scoring — The creasing procedure facilitated by a special scoring machine to help the fold of the matchcover around the match sticks. (See Machine Crease).
Machine Staple — The staple placed in the matchcover and through the bottom of the combs to hold the match book together. (See Staple).
Mad Cap Maids — Eleven sets of girlie matchcovers made by Match Corp. between 1939 and 1958. As advertised they were “The Audacity Beauty Charm of Loveliness.”
Made in USA — A generic manumark found on matchcovers from various match companies.
Magna Match Co. — An old, defunct match company from around the 1920s.
Magna Quality — A little known footer line used on matchcovers by the Magna Match Co. (See Magna Match Co.).
Magnet Match Works — A match company that was located in London, England, SW14, not related to the Magna Match Co.
Maguire & Paterson Ltd., Dublin — A European match book manumark from Ireland.
Maids in Baltimore — Fourteen girlie matchcovers, 11 singles and a set of three, produced in the late 1940s by Diamond Match Co., Universal Match Corp., and Maryland Match Co. (See Girlies).
Mail Auction — Any auction that is carried on through the mail. (See Auction).
Mailer — A specially designed foil-lined box for sending full book matches through the U.S. Postal Service.
Mainostikku Hamina — A European match book manumark from Finland.
Major — A Bryant & May trademark for match books of approximately 30 sticks. Introduced in 1960.
Manhattan Match Co. — An old, defunct match company that started in
936, and was located in New York City, NY, and Elizabeth, NJ. It terminated its operations around 1940 and was taken over by Universal Match Corp.
Manu — A hobby abbreviation for the term “manumark” meaning manufacturer’s mark. (See MM, Manumark).
Manumark — The collector’s term for the wording near the striker that indicates which company manufactured the matchcover or which company sold or produced the matchcover for distribution or sale. Also called the credit line. (See Footline, MM).
Maps — A relatively new matchcover category including directional, land, street, city, or guidepost maps. Many are full length, and appear on the inside as much as the outside of the matchcover. (See Full Length, Inside).
Marines — (See Military).
Marlin Blades — Nine sets of six matchcovers with cartoons on the back panel that advertised Marlin Blades. Production by the Marlin Firearms Co. Issued in the mid 1940s.
Maryland Match Corp. — A match company formerly in Baltimore, MD, but relocated to the Strike-Rite factory in Canada, in January, 1980. It started operations in 1934 and ceased in 1988. It is now in business as a sales agency.
Master Display Portfolio — The Chicago Match Co. name for their salesman’s sample kit.
Match — The device that catches fire when drawn across a rough surface: may be cardboard, wood, or other flammable substance. (See Match Stick).
Match Calculator — Resembling a full match book, the inside houses a small calculator. Not considered a match collectible or peripheral.
Match Company United — An old, defunct match company located in Montreal, Canada. It began operations at the Berthierville, Quebec, plant in May 1922. The name was changed to World Match Corp. Ltd. in May 1923.
Match Corp. — An old, defunct match company which started business around mid-1920s that was located in Chicago, IL. The Lion Corp. of America around 1970 absorbed this company. (See Lion Match Co.).
Match Cuts — Match industry talk meaning standard or stock designs placed on the front or back panel of the matchcover. (See Stock Design).
Match Folder — A cardboard holder used to protect a book of matches
during prolonged usage. Also, another name for a matchcover.
Match Head — (See Head).
Match S.A. — A South American matchcover manumark from Uruguay.
Match Safe — Usually a metal or plastic holder for single wooden matches (considered a separate collecting category from matchcovers).
Match Stand — Another name for Box Stand.
Match Stick — The ignitable stick in a match book that is drawn over the striker to produce the needed fire. Any or all of the individual matches in a comb, match book, or box of matches. Also known as a pane. (also spelled Matchstick). (See Pane, Match).
Match Tax — U.S. law in effect from 1864-1883 that taxed matches at the rate of 1 cent per 100 matchsticks
.Match Tax Stamps — Stamps affixed to packages of matches produced during the 1864-1883 period to show payment of the match tax. Different stamps are found on more recent issues from other nations.
Match Book — A matchcover surrounding combs of match sticks stapled together into a “book.” Advertising match books are what are sold to users by match companies and matchcovers, void of the match sticks, are what is generally collected. Manufacturers do not sell matchcovers. (See Full Book).
Match Book Holder — A metal, plastic, or leather match book holder or compartment, used to hold a full match book. Mostly used with decorative advertising, this hardware is considered a separate hobby from matchcovers. (Andy Denes, authority). (See Peripheral).
Match Box Publicity — A European match book manumark from England.
Matchcover — The actual piece of cardboard or shinekote used to imprint the advertisement that surrounds the match sticks. (Also seen as Match Cover.) Does not include match boxes. (See Shinekote).
Matchcover Club — Any body of collectors that have come together to share matchcover collecting information.
Matchcover Collecting — The hobby of bringing together like designs, styles, sets, etc., of matchcovers and organizing them into classifications according to loosely dictated national standards.
Matches (Australia) Ltd. — An old, defunct company located in Sydney,
Australia. The factory operated between 1927 and 1952, producing both book matches and safety match boxes. Their excise mark was 2/4.
Matchmakers — A European match book manumark from England (Made in U.S.A.). Match Corp. for their match books sold in England also used this trademark.
Matchorama — A Universal Match Corp. trademark that used a real four color photograph as part of the design usually printed on the back and front of the matchcover. Matchcover sizes were usually 30-stick or 40-stick. Production on this style was began in 1955 and concluded in 1987. (See Ramas, Vista-Lite, Tru-Color, Photographic).
Matchstriker — A small container, usually ceramic, which sat on a table or stand and was hollow in the center for holding matches. The striker surface was usually a series of rough concentric rings around the outside of the object.
Matchtone — A Universal trademark whose matchcovers had contrasting types of material on either side of the striker. Production was begun in 1980, and halted in 1987. There are at least 650 varieties known. Advertisers could order any of eight different combinations of material.
Mendelson Opera Co. — In 1895, this small traveling light opera company was credited with fabricating and using the first commercial advertisement on a matchcover. There were about 200 blank matchcovers used, and hand decorated with pasted pictures of the opera stars, including Thomas Louden (also spelled Lowden, the only remaining example), who appeared on the front and back. Louden’s matchcover was hand lettered and read, “A cyclone of fun — powerful caste — pretty girls — handsome ward-robe — get seats early.” It included opening dates and accolades for the star. They were passed out by hand to the audience.
Mercury Match Co. — An old, defunct match company that operated in Zanesville, OH, between the years of 1946 and 1955, and finally went out of business in the early 1960s.
Merchant Marine — (See Military).
Merchants Ind(ustries) — An advertising specialty company located in Bellefontaine, OH, that sold and manufactured match books. Sales began in 1921 and terminated in the early 1970s.
Merit Match Co. — An old, defunct match company that was located in Elizabeth, NJ.
Merlin Girls Series — Six sets of girlie matchcovers drawn by the artist Merlin, were produced in 1940, 1949, 1952, 1955, 1962 and 1968. These sets were produced by the Maryland Match Co.
Metallic — 1. A Universal Match Corp. trademark for matchcovers that have a thin sheet of aluminum on which copy or a design was printed. The aluminum was bonded to the outside of a matchcover. Introduced in 1940, their shiny appearance popularized this matchcover until the supply of aluminum dried up due to government defense work in mid-1941. 2. After WWII, the term has meant any matchcover with a colored metallic appearance. Many companies, usually in sets, issued this type of matchcover. Standard colors included gold, silver, red, green, and copper, and were usually printed in black ink.
Midget — A Lion Match Co. trademark whose match books contained 14 match sticks in two combs and measured 3 3/16 in. by 1 1/8 in. These match books were produced between 1934 and 1943 for the popular clutch purse style of evening bag. In 1943, the O.P.A. (Office of Price Administration) ruled a single size staple for all match books, thus ending the production of Midgets, 10-stick and 12-stick matchcovers. There are over 7,500 varieties known. It is generally believed that this size was made 60% by Lion, 30% by Ohio and 10% by Diamond Match Companies. (See Ten Strike, Twelve Strike, Half Sizes, Juniors).
Mileage Charts — Found mostly on the inside of a matchcover, these charts give mileages between the point (city or spot) advertised on the front, and popular large cities in all directions.
Military — A popular matchcover category whose advertisement mentions any branch of the Armed Services to include Air Force, Army, Coast Guard, Merchant Marine, Marine and Navy (not U.S. Naval Ships). They can include bases, ports, forts, camps, officer’s mess, NCO clubs, PXs, or any military function that issued a matchcover. This category is usually sub divided into individual services and sub divided again into individual establishments and then sorted alphabetically. (See Service).
Milwaukee Souvenir Set — This set consists of eight matchcovers (four in red and four in green), issued by The Diamond Match Co. in the 1930s. The set was later reissued with four red and four blue matchcovers.
Mini-Max — (See Hilton Mini-Max).
Minnesota Match Manuf. Co. — An old, defunct match company located in Duluth, MN. One of the nine companies that merged to form the Federal Match Corp. in 1923.
Minor Fairs — A listing of some of the minor fairs that issued matchcovers follows: 1949–Kansas State Fair (and continuing years); 1951–The Festival of Britain (London, England); 1952–The Illinois State Fair (covers in all successive years); 1954–The British Empire Games, Vancouver, B.C.; 1956–The California Silver Jubilee, Fresno, CA; 1961–The Kansas Centennial Fair; 1962–The U.S. Government Century of Agriculture; 1962–The California Mid-Winter Fair, Imperial, CA (also in 1965); 1963–The West Virginia Centennial; 1964–the Arizona State Fair (also continuing years); 1967–the Northwest Washington Fair (repeated in 1973); 1967–The Alaska Exposition; 1967–The Oregon 100th Anniversary; 1971–The British Columbia Exposition, and the list goes on.
Mirro-Gloss — A Universal Match Corp. trademark whose matchcovers had a laminated finish on an acetate background. Introduced in 1941, it apparently did not meet with much commercial success as only a few are known to have survived.
Miscellaneous Categories — There are hundreds of minor categories that are mostly personal fancies of individual collectors. These are valid categories and frequently included in collector’s category lists; however, they are not all recognized as national categories. Some of these include: owls, frogs, cats, pigs, tall matchcovers, first names, towns with certain copy, etc.
Misplaced Abrasive — An early term used for Odd Striker matchcovers. (See Odd Striker, Spot Striker).
Model — A Lion Match Co. trademark whose matchcovers appeared in the shape of the company’s products that were being advertised. It looked like a giant version of the Lion Contour. First introduced in 1952, it was apparently not very commercially successful, as only a very few varieties are known.
Monarch Match Co. — A match company located in San Jose, CA, which operated from 1946 to 1966. This company merged with Superior Match Co. and continued to produce matches under its own name into the late 1970s.
Monkeys — A matchcover category whose advertisement portrays monkeys in
various human situations. The artist was Lawson Wood.
Monogrammed Match Packs — Special low quantity match book orders featuring stylized personal initials. Match companies offered this kind of matchcover to attract small orders of as few as 50 match books.
Moose — (See Fraternal).
Motion Picture Stars — (See Movie Stars).
Mounting — The process of placing matchcovers in albums. (See Albums, Pages, Beach, Hobbymaster).
Movies — (See First Movies, Second Movies).