Matchcover glossary E

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Eagles — (See Fraternal).
Easel Back — Collector’s term used to refer to Eez-l Back matchcovers by Lion Match Co.
Easy Matchcovers — A general collector’s term applied to good, clean matchcovers that are generally not difficult to find. This could apply to hotels, restaurants, motels, and other large, well stocked businesses. Easy matchcovers are usually found on the freebie table at club meeting and swapfests. (See Freebie Table).
Eddy Match Co. Ltd. — An active match company located in Canada. Formed in December 1927 by merger of E.B. Eddy Co. Ltd., Dominion Match Co. Ltd., World Match Corp. Ltd., and Canadian Match Co. Ltd. Factory is located in Pembrook, Ontario, CN.
Eddy Match Co. Canadian Girls Series — Two sets of girlie matchcovers manufactured by Eddy Match Co. of Canada, and were produced in 1962 and 1969.
Eddy Quality — The footer wording used on early matchcovers produced by the Eddy Match Co. of Canada. This phrase was discontinued in the early 1940s.
Education Set — This set consists of 100 matchcovers issued by The Diamond Match Co. There were 33 matchcovers in red, 33 matchcovers in white, and 34 matchcovers in blue. The three sub sets do not repeat the same theme or description. Produced in the early 1930s. (See also Santa Catalina Education Set).
Edward I. Plottle Co. — An old, defunct advertising specialty company located in Scranton, PA, which sold match books.
Eez-l Back — A Lion Match Co. trademark for matchcovers that had a portion of the back made into a push-out easel so that the match book could stand by itself. They came in 20-stick, 30-stick, 40-stick and Giant sizes. Introduced in the mid 1950s, they were often ordered as place markers at fancy dinners.
Elks — A matchcover category whose advertisement mentions various Elks lodges. These come in both stock and non-stock designs. This category is usually collected by lodge number. Over 2,750 lodges have been granted charters.
Elvgren, Gillette — The first “girlie” artist to produce commercial drawings of partially clad women for matchcovers. He originally worked for Superior Match Co., and released his first set in June, 1938. He produced a total of 15 sets for Superior. In 1948, he went over to Match Corp. of America, and later to Brown and Bigelow (an advertising specialty company).
Embossed — A matchcover, a portion of whose design is raised above the surface of the matchcover material. (opposite of debossed). (See Debossed, Raised Ink).
Empire Book Match Corp. — An old, defunct match company that was located in Brooklyn, NY. This is one of the companies that produced both “tall” and standard size match books. Operated in the 1920s & 1930s.
Empire Match Co. — An old, defunct Chicago based match company that existed from the 1920s to the 1930s.
Empire Quality — The footer wording used by the Empire Book Match Corp, New York, and Empire Book Match Co. Chicago, IL. There were three versions of this footer line used, two for the Illinois company, one for the New York firm.
Empresa Fosforera S.A. — A Central American match book manumark from Guatemala and Honduras.
Ephemera — The general term used for collectibles of minor documents of everyday life. Also known as “throw-away” paper collectibles. This expansive field of collecting includes short-lived or transitory printed matter of current or passing interest. Matchcovers are ephemera.
Ernie Pyle — Chicago Sun Set — (See Chicago Sun Set).
Errors — A matchcover category whose design was unintentionally printed incorrectly by the manufacturer and accidentally released in a customer’s order. Errors include misprints, mis-cuts, double design, color mis-registration, color missing, 40-sticks with two 20-stick design imprints side by side, front designs printed inside, etc. (See Irregulars).
Etincelle Comptoir d’Allumettes, S.A. — A European match book manumark from Switzerland.
Excise Marks — Australian system to identify the company that made a particular box or matchcover. Introduced about 1930 as part of a protective tariff that put a tax on imported matches.
Expo — A matchcover category whose advertisement pertains to the 1967 Montreal Expo. The general term can be used to annotate any exposition. Some collectors include them as World’s Fairs.
Expo ’67 — This Exposition opened in 1967 in Montreal, Quebec. Officially, it issued several handsome sets of match books. Over 105 matchcovers have been reported.
Expo ’74 — Known as the Spokane World’s Fair (See Spokane World’s Fair). Six known designs were issued.
Expo ’86 — The exposition opened in 1986 in Vancouver, Canada. Over 65 matchcovers are known.
Exposition de Bruxelles — The Exposition opened in Brussels in 1958 and produced a fine assortment of match books (both singles and sets). Over 300 different matchcovers have been reported from this event.
Extend n’Ad — A Universal Match Corp. trademark whose matchcover had a peel-off label, either inside or outside, where additional advertising was displayed. This style was introduced in 1982 and over 85 varieties are known.